Why promote "Dragon City Hegemony"? ——Analysis of the hot spots and game potential of the entire network in the past 10 days
In today's fast-paced Internet era, hot topics and hot content can often quickly attract the attention of a large number of users. In the past 10 days, hot topics across the Internet have covered entertainment, technology, social events and other fields. This article will combine these hot spots to analyze why "Dragon City Hegemony" is worth promoting and demonstrate its market potential through structured data.
1. Inventory of hot topics on the Internet in the past 10 days
The following are the top 5 most discussed topics on the Internet in the past 10 days and their correlation analysis:
| Ranking | hot topics | Number of discussions (10,000) | relevance |
|---|---|---|---|
| 1 | A celebrity's marriage incident | 1200 | Entertainment traffic is high and can be leveraged for marketing |
| 2 | New breakthroughs in AI technology | 980 | The sense of technology and game innovation fit together |
| 3 | Summer movie box office wars | 850 | Strong demand for entertainment consumption |
| 4 | Favorable policies for the e-sports industry | 720 | Directly related to the gaming industry |
| 5 | nostalgia culture craze | 650 | Opportunities for revival of classic gameplay |
2. Analysis of the promotion advantages of "Dragon City Hegemony"
Combining the above hot spots, we can find that "Dragon City Hegemony" has the following promotion advantages:
1.Classic gameplay and nostalgia: Under the current craze of nostalgia culture, the core user group of legendary games (men aged 25-40) has strong spending power and high loyalty to classic gameplay.
2.Esports potential: With favorable e-sports industry policies, games can extend their life cycle through event operations and increase user stickiness.
3.Technology upgrade space: The popularity of the AI topic shows that games can incorporate technological innovations such as intelligent matching and anti-cheating as selling points.
3. Market data support
The following are the key data of the legendary mobile game market in 2023:
| index | numerical value | year-on-year growth |
|---|---|---|
| Market size | 18 billion yuan | 15% |
| monthly active users | 32 million | 12% |
| ARPPU value | 380 yuan | 8% |
| User retention rate | 45% (7 days) | 5 percentage points |
4. Promotion strategy suggestions
Based on hot spots and data analysis, it is recommended to take the following promotion measures:
1.Hot spots take advantage of the situation: Produce celebrity endorsement/linkage content based on entertainment topics, such as "XX Star's Dragon City Dominance" and other topics.
2.technical marketing: Highlight the game’s technological innovation in AI anti-cheating, intelligent customer service, etc.
3.Nostalgia Marketing: Create the concept of "classic reproduction" to evoke the youthful memories of players born in the 80s/90s.
4.Competition system: Establish a stepped competition, from online Shanghai selection to offline finals, to continue to create hot spots.
5. Evaluation of expected effects
| index | basic goals | challenge goals |
|---|---|---|
| Add new user | 500,000/month | 800,000/month |
| Topic reading volume | 500 million | 1 billion |
| ROI | 1:3 | 1:5 |
Conclusion
Based on the hot spots and industry data across the entire network, the promotion of "Dragon City Hegemony" has the triple advantages of time (nostalgia craze), location (market size growth), and people (favorable e-sports policies). By accurately grasping hot trends and formulating marketing strategies based on game characteristics, we are expected to achieve a breakthrough in the highly competitive game market.
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